Google Analytics Course

Google Analytics Course

Learn How To Use Google Analytics.

Measure, Optimise And Track Your Digital Marketing Campaigns And Increase Your Profits Fast!

Learn how to create a Google Analytics account, put in place tracking code, and set up data filters.

Navigate the Google Analytics interface and reports, and set up dashboards and shortcuts.

We will also show how to analyse basic acquisition, audience and behaviour reports. How to set up goals and campaign tracking.

Useful analysis and reporting techniques will help your e-commerce business make informed decisions.

Learn how to improve the performance of any business.

The course takes students from a beginner to an advanced level.

It will provide you with the tools you need to be a proficient Google Analytics User.

We will begin with what Google Analytics is and why it’s important. This is for those who have never used Google Analytics or need to brush up on some core topics.

We will look at how to create an account and put in place Google Analytics.

Read basic reports and perform the basic analysis.

Set up dashboards, perform and track online conversions.

We will also create and access a Google Analytics account.

Understand how analytics content and features apply to different kinds of businesses.

The Advanced part of Google Analytics takes your analytical skills to the next level.

First, we will teach you how Google Analytics collects and processes data. How to make important decisions about the data you collect. And how it appears near the analytics report.

We will look at how to create a measurement plan. How to customise your Google analytic colour, properties and views for your business.

In setting filters and other advanced configurations.

Then we will take you through some advanced analysis strategies.

We will look at how to use segmentation to compare subsets of data. How to analyse data by Channel and how to use other analysis tools like benchmarking and cohorts.

We will also show you how to create custom reports for your specific reporting needs.

Walk through how to use remarketing, increase the efficiency of your marketing campaigns.


In summary,

You will master the skills required to measure, optimise and track your digital marketing campaigns.

The ability to build an online reporting structure for your business.

Set up accounts, views, permissions and apply analytics tracking across your website(s).

It will enable you to output a range of standard reports from Google Analytics. Reports such as AdWords, contents, e-Commerce, event tracking, goals, traffic and visitors.

You will explore the business benefits of using analytics tools as a standard.

It will help you to track and measure online traffic; you will know the range of specialist tools on offer.

We will look into the main benefits of Google Analytics.

Areas of improvement on your site, custom reports, goal tracking and volume reports.

You will learn how to configure your analytics goals to meet business KPIs. Gather detailed profile of your targeted audience (e.g. devices, location and technology).

You with be able to assess how effective a website is, technical performance and speed. You will be able to measure user engagement and conversion levels. Track activities such as downloads, purchases, registrations, video views, etc.

It will teach you how to set up accounts, views and permissions. And, how to apply analytics tracking across your website(s).


Topics covered include:

  • • Account Set-up
  • • Advertising
  • • AdWords Campaigns
  • • Analytics Code
  • • Analytics Profiles
  • • Audience
  • • Bounce Rate
  • • Conversions
  • • Customized Reporting
  • • Dashboard
  • • eCommerce
  • • Events
  • • Goal Configuration & Funnels
  • • Goal Set-up
  • • Intelligence Reporting
  • • Key Analytics Concepts
  • • Laws & Guidelines
  • • Real Time Reporting
  • • Reporting
  • • Scheduling & Delivery
  • • Site Search
  • • Site Speed
  • • Technology
  • • Traffic Sources


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