Mobile Marketing Course
Learn How To Create And Deliver Effective Mobile Marketing Campaigns.
And How To Use Mobile Marketing To Engage With A Growing Mobile Audience.
Why Learning About Mobile Marketing?
More and more companies are taking advantage of Mobile Marketing.
- • Google penalises search rankings of websites that are not mobile friendly. Your website should be easy to browse and responsive on mobile devices.
- • An increasing number of people now use mobile devices. You could engage with them on a smartphone. If your business is not marketing on mobile, you are not reaching these potential clients at all.
- • Facebook and other Social media platforms evolved. They now allow businesses to target mobile customers.
- • Mobile devices are becoming more engaging & effective thanks to virtual reality technologies.
- • Mobile Marketing costs are still far cheaper, but this will change in the future
- • It offers a more personalised form of marketing. And allows businesses to get closer to consumers than ever before. Hence, convert viewers into paying customers
Topics covered include:
- • Attributes of Effective Apps
- • Bluetooth
- • Building a mobile marketing business
- • Case Studies
- • Current mobile device landscape
- • eDGTL Seven Step Process for Mobile Apps
- • Google Advertising
- • Implementation
- • Innovations – AR, Bluetooth, Cameras, GPS, iBeacon, Loyalty, NFR, Offline, Texts
- • Key Mobile Marketing Concepts
- • Laws & Guidelines
- • Marketing Goals
- • Mobile Advertising, Coupons & Ticketing
- • Mobile Apps, Devices and Optimised Websites
- • Opportunities & Risks
- • Proximity Marketing
- • Rapid App Development
- • Review & Testing
- • SMS Content and Strategy
- • Social Media Channels
- • Strategic Steps
- • Trends in Mobile
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