Mobile Marketing Course

Mobile Marketing Course

Learn How To Create And Deliver Effective Mobile Marketing Campaigns.

And How To Use Mobile Marketing To Engage With A Growing Mobile Audience.

Learn the mobile marketing key concepts.
Understand the value of immediacy, mobility and personalisation within any mobile marketing activity.
Understand the importance and key components of a mobile-optimised website.
Learn the seven steps to developing mobile apps.
Explore the differences between desktop and mobile searches.
The role of Google AdWords in mobile searches.
Look at the new mobile trends.
See opportunities to convert “always on” mobile users.
Interact with specific audiences based on context and location.
Engage with consumers using mobile technologies (Apps, Bluetooth, mobile sites, NFC, and SMS).
Reach an increasing number of mobile consumers.
You will also recognise the importance of suitable campaign messaging.
The need to verify activities with analytics and measurements, campaign trials and reviews.

 

Why Learning About Mobile Marketing?

More and more companies are taking advantage of Mobile Marketing.

It is important you become one of them, and this is why:
  • • Google penalises search rankings of websites that are not mobile friendly. Your website should be easy to browse and responsive on mobile devices.
  • • An increasing number of people now use mobile devices. You could engage with them on a smartphone. If your business is not marketing on mobile, you are not reaching these potential clients at all.
  • • Facebook and other Social media platforms evolved. They now allow businesses to target mobile customers.
  • • Mobile devices are becoming more engaging & effective thanks to virtual reality technologies.
  • • Mobile Marketing costs are still far cheaper, but this will change in the future
  • • It offers a more personalised form of marketing. And allows businesses to get closer to consumers than ever before. Hence, convert viewers into paying customers

 

Topics covered include:

  • • Attributes of Effective Apps
  • • Bluetooth
  • • Building a mobile marketing business
  • • Case Studies
  • • Current mobile device landscape
  • • eDGTL Seven Step Process for Mobile Apps
  • • Google Advertising
  • • Implementation
  • • Innovations – AR, Bluetooth, Cameras, GPS, iBeacon, Loyalty, NFR, Offline, Texts
  • • Key Mobile Marketing Concepts
  • • Laws & Guidelines
  • • Marketing Goals
  • • Mobile Advertising, Coupons & Ticketing
  • • Mobile Apps, Devices and Optimised Websites
  • • Opportunities & Risks
  • • Proximity Marketing
  • • Rapid App Development
  • • Review & Testing
  • • SMS Content and Strategy
  • • Social Media Channels
  • • Strategic Steps
  • • Trends in Mobile

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