Professional Diploma in Digital Marketing Course

Professional Diploma in Digital Marketing Course

Get Paid £60,000!* [literally]

Become a Certified Digital Marketing Consultant at the Ultimate 3 Day Diploma in Digital Marketing Course

Even if you are a complete beginner, Business Owner, Entrepreneur, Marketing Professional – both digital or traditional marketers – or Agency looking to confirm your skills with the eDGTL Professional Diploma in Digital Marketing program, our flagship certification, is perfect for you. An expert will teach you the most up to date tools, trends and practical insights within the industry. The eDGTL Professional Diploma in Digital Marketing is designed to transform you into an accomplished Digital Marketer. Become an expert in the top eight digital marketing domains:

  • • Analytics
  • • eCommerce
  • • Email Marketing
  • • Outsourcing
  • • Search Engine Optimisation (SEO)
  • • Social Media Marketing
  • • Video Marketing
  • • Websites

Boost ROI and career performance! Deliver and drive digital marketing strategies and campaigns beyond executive level with confidence!

Course Introduction

During this three-day course, we will teach you how to take a business concept idea online. Also, how to create a Website that Google and other search engines will love. How to increase your site traffic and convert it into buyers of your goods and services. Learn hundreds of strategies at the eDGTL Professional Diploma in Digital Marketing course. eDGTL teaches entrepreneurs how to market their businesses in a more efficient way. Our goal for our students is to created £millions online over the next five years.

eDGTL will provide learning activities that meet the highest standards and benchmarks. Also, they will meet the rigorous quality-control requirements of a national awarding organization.

The course is equivalent to Level 3 on the QCF Framework.

Duration: 3 Days (8:30 am – 6:30 pm)

Delivery: Online / Cisco WebEx LIVE Training

Assessment: Multi-Choice Online (pass mark 80%) and Written Certification Examination 3HR

Fee: £1,000 – Summer Offer!

Dates: TBC.

For more information, please complete our Contacts Form.

(*) Source:

3 Day Course Programme

Day # 1

Creating Websites

  • • Installing WordPress
  • • Other website platforms
  • • WordPress plugins, themes, and widgets

Digital Product Creation

  • • CD
  • • DVD
  • • eBooks

Domain Names & Hosting

  • • Registering a Domain name
  • • Website Hosting

Market Research

  • • Identifying online trends
  • • Market analysis methodology
  • • Measuring competition and market size.

Online Business Models

  • • Affiliate Marketing
  • • Lead generation / CPA
  • • Online services
  • • Selling digital and physical products

Website Analytics

  • • Conversion rates
  • • Identifying traffic sources
  • • Market ‘split’ testing
  • • Opt-in rates
  • • Testing & Tracking


Day # 2

Customer Contact Strategies

  • • Email systems
  • • Mobile marketing
  • • Opt-ins and Auto-responders
  • • Social media
  • • Squeeze pages

Mobile Marketing

  • • Mobile apps and advertising
  • • Mobile friendly websites
  • • Text message marketing

Selling Online

  • • Coupon codes
  • • How to create sales pages
  • • Implementing up-sells and down-sells
  • • Online selling principles
  • • Payment gateways
  • • Sales objections
  • • Shopping carts

SEO | Search Engine Optimisation

  • • Building links
  • • Creating an SEO friendly website
  • • Factors affecting SEO on Google
  • • Negative factors affecting SEO
  • • SEO | Search Engine Optimisation
  • • SEO measuring tools
  • • Strategies – Understand Off page optimisation
  • • Understand Page Optimisation

Video Marketing

  • • How to create and rank a video on YouTube
  • • How to syndicate video
  • • Learn how to optimise video for SEO
  • • Introduction to video marketing
  • • Video marketing strategies
  • • Video sales letters and streaming


Day # 3

Google My Business

  • • Getting listed In Google’s business directory
  • • Getting your listing to the top of Google’s directory
  • • How to use ad space effectively
  • • Purchasing Ad Space
  • • Understanding ad space buying
  • • Where to purchase Ad space


  • • How to make sure your jobs get done well
  • • Learn how to outsource
  • • Understanding outsourcing – What to outsource
  • • Where to find outsourcers starting from £1 an hour

Pay Per Click Advertising

  • • Advert targeting, tracking, and variations
  • • Building keywords
  • • Facebook advertising
  • • Google AdWords
  • • LinkedIn advertising
  • • Search and content networks
  • • Writing adverts
  • • YouTube advertising

Social Media For Business

  • • Facebook competitions
  • • Fan page tips
  • • How to leverage viral Facebook campaigns
  • • Learn how to create a Facebook fan page
  • • Setting up a Facebook store
  • • Social bookmarking
  • • Understanding Facebook and how Facebook ranks posts
  • • Understand uses of social media

Understanding Google+

  • • Google+ for Business
  • • Google Hangouts

Understanding LinkedIn

  • • Action planning
  • • How to leverage LinkedIn
  • • Learn how to construct an online marketing program

Understanding Twitter

  • • Building followers on Twitter
  • • How to encourage Tweets and links
  • • Twitter For Traffic, SEO and links


About your Instructor

Max Marchesiello
Max Marchesiello

Max Marchesiello is one of the UK’s leading Corporate IT Directors & Marketers.

20+ Year Business Expert, Digital Marketing Coach, and Consultant, Speaker, Business Strategist, Philanthropist.

Max brings over 20 years of Operational, Consultancy and IT experience in the Luxury Hospitality sector, having worked with a diverse portfolio of Luxury Landmark Hotels and Worldwide Hotel Brands.

These include Starwood Hotels & Resorts Bahrain, MSHEIREB Properties and AMLAK Qatar Properties Holding Co. for Qatar Foundation, Velaa Private Island Maldives, Mandarin Oriental Hotel Group | One Hyde Park Residences London, Hilton Worldwide, The Dorchester, Claridge’s, Grosvenor House, Forte Village Resort Sardinia.

Max is a Microsoft Certified Professional and certified in over 360 Skillsoft Courses ranging from IT, Finance and Management.

He is a member of the DigitalMarketer Lab the #1 community for digital marketers and several others so that you can get exclusive access to the latest trends in the Internet business arena.

Within Max’s business, where he spends much of his time is working with Entrepreneurs and Companies globally ranging from Startups to Corporate and assist them in implementing key business and marketing strategy so that they can grow and achieve their goals.

Where a lot of Max’s passion lives, however, is in the work he does free of charge consulting not-for profits.

Beyond the countless hours of work, Max is a cosmopolitan, a professional photographer, speaks 3 languages fluently and defines himself as a globally minded person and an espresso coffee lover.


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24th June | Clients

24th June | Clients

24th June | Clients

Digital Marketing Bootcamp 090917






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