Video Advertising Course
The Video Advertising course will help you to create and implement effective video advertising campaigns.
The course covers the core concepts and terminology associated with video advertising as well as key campaign aspects including Ad formats, campaign setup and planning, target audience definition and publisher selection, campaign administration, budgeting (including different pricing metrics), measurement and optimisation.
The course will reference different video advertising campaigns, and use a wide range of Ad campaign examples showcasing strong ad creatives to demonstrate how different formats can be applied and published.
You will learn about the wide range of video Ad formats and how to carefully choose the most appropriate one/s for your target audience segments.
Also, you will know how to develop clear objectives, deploy a campaign and then measure and optimise your campaign based on Analytics.
You will also be able to research and use a range of campaign publishers.
Topics covered include:
- • Ad Features and Formats
- • Ad Video Frequency
- • Benefits of Video Advertising
- • Business Value
- • Campaign Budget, Objectives, Planning and Steps
- • Challenges of Video Advertising
- • Creative Formats
- • Key Video Concepts
- • Laws & Guideline
- • Optimizing the Campaign
- • Running Effective Ads
- • Targeting
- • Target Audience
- • Tracking your Campaign
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